Land Rover Clothing – an Amalgamation of Freedom and Self Expression

The iconic image of the Land Rover has always been one of unique British toughness. Since the first "Landie" first shipped out for Africa, the idea of the all terrain farm vehicle as the ultimate expression of freedom has been dear to the hearts of Land Rover enthusiasts everywhere. Thanks to new ranges of Land Rover clothing, those enthusiasts can express their true selves wherever they go, carrying the Land Rover image on hearts and sleeves in daily life as well as out there in the wilderness.



The ultimate example of Land Rover wear has to be the expedition shirt which is designed to perform the dual functions of looking smart and wearing tough – just like the Land Rover itself. The expedition shirt is presented in thick, comfortable cream coloured rip stop cotton and is designed for use in every climate in the world. It boasts removable sleeves to allow the Land Rover enthusiast to pull his or her weight without working up a sweat.



A lot of Land Rover clothing follows the example of the expedition shirt – it can be worn in real outback situations, and is genuinely designed for use on the trail, but it is also smart and cool enough to wear as a fashion item. From heritage caps to hoodies; from t shirts to technically advanced rain resistant jackets, the gear that bears the Land Rover emblem is gear designed to work as well, and look as good, as the machines themselves.



The designers responsible for the range of Land Rover clothing have come up with some straight fashion items too – clothing and kit that is designed more to be worn to show allegiance to the badge than to get dirty on an expedition. Funky fashion tees and designer label dress shirts, with licensed badge and imagery from the Land Rover collection, let Land Rover lovers make their personal preferences known in everyday situations. Particularly nice are the designer dress shirts, toned and striped in muted urban colours but with a Land Rover logo; and the Land Rover Performance t shirt, which shows a decal of Land Rovers climbing their favoured terrain, printed on an organic cotton tee.

All clothing, of course, is about uniqueness, about individuality and letting the world know who you are and what you love. Land Rover clothing, unlike a lot of the rest, succeeds in this mission. Wearers get to put on something that is truly unique, a celebration both of an iconic brand and a total lifestyle and to find garments suitable for their casual life as well as their expedition life.



A range of genuine performance hats completes the picture: a proper Aussie style sun hat, good enough for expeditions in hot climates; a tundra hat; an ice cap; and a proper leather bush hat. All of the above are augmented with the famous logo and are genuinely designed to perform in the same environments that the Land Rover loves to tackle with. Land Rover clothing, like its namesake, is ready for anything.